The innovative project Live Harvesting/Frais du toit at IGA Duchemin of St-Laurent is a finalist at the Global Digital Signage Awards in Europe.
The idea of setting up a vegetable garden on the rooftop of a supermarket was unique in North America.
With the integration of different technologies, customers get to see the rooftop garden while they are shopping in the store. This allows them to choose their own vegetables from the garden by using a touch screen at the interactive kiosk which is an innovation of international caliber!
As an operator-integrator @VIF Télé collaborated with @IGA in particular @IGA vive la bouffe, @sobeys, @cart1er and @deuxhuithuit to integrate various softwares, equipments and contents from different sources on a single interactive kiosk.
A live camera on the rooftop, an educational video and a touch screen to order on an ‘online’ website are elements set up to improve customers’ experience. It allows them to choose their organic vegetables grown on the rooftop of the supermarket. This way, they get them fresh in their cart before they even get to the cashier!
The winners of the Digital Signage Awards will be announced in February during a ceremony held in Amsterdam.
