The evolution of VIF Télé is similar to that of new, non-traditional media.
Creation of VIF Télé
With over 30 years’ experience in the media as a journalist, radio and TV host and producer, Benoit Johnson, our President, has been interested in Digital Signage since its emergence in 2005.
Through regular attendance at international digital signage conferences, the president and founder of VIF Télé identifies best practices for these networks to reach targeted audiences, with tailor-made content.
Brief, brilliant, animated, lively content… VIF content… hence the company’s name!
Our Approach to Digital Signage
Given our origins and expertise in mainstream media, we take a “media” approach to digital signage; it’s not just the technology that’s important, but how it’s used!
After initial consulting and content production mandates, notably for Métrovision in the Montreal metro, VIF Télé’s expertise evolved in the retail, corporate communications and restaurant industries.
VIF Télé manages and/or integrates established Digital Signage networks belonging to major brands such as Sobeys-IGA, Rona, Ultramar/On the Run/Parkland, BMR and Laurentian Bank, as well as government health institutions. We remotely manage some 5,000 screens in Canada and the United States.
Our product range
With the addition of several digital products, we offer a range of digital media for shops and businesses, including our Intenso content management platform, renowned for its efficiency and simplicity. Our SMS communication interface, in-house radio and point-of-sale customer counting are also part of our offering. We support our customers with complete solutions, tailored to their specific needs.
For its continued growth, VIF Télé relies on a dynamic team and experienced collaborators in management, operations, software development, sales-marketing, computer graphics, visual creation and technology.
