Management team

Benoît Johnson, President and Founder
Benoît Johnson

Benoît Johnson has been working in media in Quebec since 1977

In addition to his experience in retail digital media, he is best known for his talent in radio and television, where he held various roles as a journalist-reporter and a host of mainstream public affairs programs, on the TV show Salut-Bonjour Week-end and at the radio station Rythme FM Montreal. He also co-founded and managed the television production company Groupe Altau.

In 2004, he became interested in closed-circuit television in stores, and created his Digital Signage company, VIF Télé. Among his first mandates, he was an advisor for Métrovision, the network of screens in the Montreal metro, and for the Université de Montréal.

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Sylvain Coache, Technical Director and Project Manager
Sylvain Coache

Sylvain Coache

Sylvain Coache has been working in Digital Signage since 2001. He co-founded the company Enixa.TV by installing monitors at the check-out lines of more than 200 grocery stores in Quebec and selling display time on these screens to his clients. The company was acquired by Transcontinental Media and subsequently by an Ontario-based company that manages, among other things, the Tim Hortons and McDonald’s menu display networks.

In 2009, he created a company offering service and technical support as well as project management to major digital signage network operators throughout Quebec. He operated this company until 2014, when he joined the VIF Télé team as Technical Director.

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Dominique Hubert, Director of Customer Service
Dominique Hubert

Dominique Hubert

Dominique Hubert began her professional career in media, more specifically in radio. Sometimes as host, sometimes as a programmer, she immersed herself in this world for many years throughout Quebec.

In 2001, the tourist sector attracted her because the people in it worked with passion — she made the leap! After a few years with Forfaits Québec, the opportunity to become a co-owner was offered to her. She continued that adventure until the winter of 2015.

Attracted to new challenges, she arrived at Vif Télé to find herself surrounded by a young and dynamic team to whom she offers her expertise in the field of Digital Signage!

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Vincent Chouinard-Laliberté, Director of Operations Contact Vincent
Vincent Chouinard

Vincent Chouinard-Laliberté

Curious by nature, Vincent has a diverse and atypical career path. Dedicated to constantly exceeding his goals, he began his career in video and the management of social media and events.

While conducting multidisciplinary studies linking the fields of psychology, sociology, communications and marketing, he moved towards management consulting.

Always in pursuit of making an optimal impact so that organizations sharing his values can grow, Vincent has been involved in VIF’s challenges since 2015. He now manages operations by leveraging his diverse expertise and intense work experiences.

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Ellie Barbe, Director of Business Development
Éllie Barbe

Ellie Barbe

While finishing her studies at Concordia University in International Business, Ellie Barbe began her professional career in sales at Vidéotron. After completing her B.Com, she worked for three years managing various stores, always at Vidéotron.

In April 2016, Ellie accepted the new challenge of Director of Business Development at VIF Télé. Since then, she has been working with different industries to help retailers and companies incorporate Digital Signage into their different communications strategies.

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