BMR Group acquires Digital Signage tools and builds its business relationship with VIF Télé
Benoît Johnson| November 19, 2024
The BMR Group will install VIF Télé digital signage screens in its stores in 2025.
At their recent annual convention in Quebec City, merchants showed great enthusiasm for deploying a Digital Signage network in their stores.
After a few months’ pilot project, BMR’s marketing department was fully satisfied: « Stores and consumers are delighted, and we’re getting nothing but good feedback. »
The BMR chain comprises 275 renovation centers and hardware stores in Quebec, Ontario and the Maritimes.
