Last summer, for the “Live Harvesting” project at IGA Duchemin in Ville Saint-Laurent, an interactive kiosk allowed the supermarket’s customers to see and order their own organic vegetables. These were harvested live from the garden on the rooftop of the store.
Through this interactive kiosk, after ordering, customers could see a gardener in real-time harvest their fresh vegetables. These were then delivered to the customers’ shopping cart before they even showed up at the check-out counter.
For his part, the gardener had a “wifi” tablet allowing him to update daily the inventory of fresh vegetables ready to be harvested. This information was then being transmitted directly to the interactive kiosk so customers could decide which vegetables they wanted to order.
In this case, digital technology enables the consumer to connect … with nature!
The innovative aspect of bringing together different sources of content in one interactive kiosk to improve customers’ experience was regognized by the jury composed of 28 digital signage professionals from 9 countries.
For this project, VIF Télé acted as the operator-integrator collaborating with IGA Duchemin’s family, Sobeys’ marketing team, Cartier Communications’ agency and Deux-huit huit firm.
VIF Tele is a Digital Signage Opeator-integrator offering efficient, easy-to-operate and affordable turnkey systems. Founded in 2005, VIF Tele now has clients in Canada, in the United-States and in Europe.
